Northline Powersports Coaching Dashboard
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Rep

Dana Whitfield

Last 30 days · Aug 15 – Sep 13 · 28 evaluated calls · ranked 1 of 4 on overall
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Average score
7.5/ 10
-0.1 vs prior 30d (14 calls)
Team average
6.6/ 10
+0.9 Dana Whitfield vs team
Below the alert line
2of 28 calls
no change share of calls
Read his reports
18of 22
82% of published reports opened

Dana Whitfield's calls

one mark per day · hover for the calls behind it
at or above target 8.0 between under the alert line 4.5 coaching logged

Then → now

7.7Aug 15
8.6Sep 12
+0.9

By category

then → now
Opening
avg 6.9 on 28
 6.8 → 8.2 +1.4
Discovery
avg 8.4 on 28
 7.8 → 9.0 +1.2
Trust
avg 8.0 on 28
 8.6 → 9.4 +0.8
Product
avg 7.4 on 28
 7.8 → 8.6 +0.8
Why Us
avg 7.4 on 28
 7.4 → 8.8 +1.4
Price
avg 7.5 on 28
 7.4 → 8.6 +1.2
Next Step
avg 6.7 on 28
 7.8 → 7.4 -0.4

Where Dana Whitfield is struggling

weakest category first
Next StepCritical priority · scored on 28 calls
3 red · 7 green
6.7
Warm goodbye, nothing lockedSep 7Left the visit openSep 3Left the visit openAug 30
OpeningHigh priority · scored on 28 calls
4 red · 8 green
6.9
Flat open, no nameSep 10Flat open, no nameAug 30Flat open, no nameAug 30
Why UsStandard priority · scored on 28 calls
6 red · 10 green
7.4
Never said why NorthlineSep 10Never said why NorthlineSep 7Never said why NorthlineSep 3
ProductStandard priority · scored on 28 calls
2 red · 11 green
7.4
PriceHigh priority · scored on 28 calls
3 red · 14 green
7.5
TrustHigh priority · scored on 28 calls
4 red · 12 green
8.0
DiscoveryCritical priority · scored on 28 calls
1 red · 16 green
8.4

Best call

9.9
Dana Whitfield · Sep 8, 5:34 pm · Derek
Clean call — a date, a deliverable and a yes
Derek called about a Fat Boy. The rep found out what he rides and why he's looking, built value on the bike, and locked a Saturday visit.

Worst call

4.0
Dana Whitfield · Aug 24, 5:10 pm · Luis
Overpromised on timing and ended with no next step
Luis called about a Street Glide. The rep answered what was asked but never steered, and the call ended without a firm next step.

Improvement plan

built from what his reports already said, in Northline's own standard
Reading Dana Whitfield's 28 evaluations and writing the plan — about a minute the first time, instant after that.

Coaching log

what you have worked on with him
Sep 4
Next StepRole-played the close on the Sep 4 call. Agreed: no goodbye without a day named.
manager@northlinepowersports.com
Aug 24
First one-on-one on the dashboard. Walked through his best call together.
manager@northlinepowersports.com

Recent calls

all 28 →
9.6 Sep 12, 10:13 am Clean call — a date, a deliverable and a yes
8.9 Sep 11, 10:44 am Built value before the number and held it
6.4 Sep 10, 6:19 pm Held price but let the visit float 2 to fix
8.1 Sep 10, 9:36 am Knew the bike, earned the visit
9.9 Sep 8, 5:34 pm Clean call — a date, a deliverable and a yes
5.6 Sep 7, 4:46 pm Friendly call that never found the why 3 to fix
8.6 Sep 5, 1:43 pm Knew the bike, earned the visit
7.7 Sep 3, 5:38 pm Clean call — a date, a deliverable and a yes 1 to fix